10 Best Customer Experience Tools for Your Ecommerce Business

Written by
Spencer Lanoue
October 30, 2024

providing an exceptional customer experience isn't just a nice-to-have—it's a must. With the competition just a click away, ensuring your customers are delighted every step of the way can make or break your brand. But how do you achieve that? Well, there's a tool for nearly everything under the sun these days, and customer experience is no exception.

This article shines a light on ten top-notch customer experience tools that can transform how your ecommerce business interacts with its customers. Whether you're a founder looking to build a loyal customer base or a CX leader aiming to enhance your current strategies, this guide will give you actionable insights and practical tips to elevate your brand's customer experience.

1. Zendesk: Your Customer Service Swiss Army Knife

Zendesk is like a trusty Swiss Army knife for customer support teams. It's a comprehensive platform that equips your team with everything they need to manage customer communications efficiently. From handling emails and chats to phone calls and social media interactions, Zendesk centralizes all customer communications in one place, making it a breeze for your team to respond promptly and accurately.

Here's how Zendesk can help your ecommerce business:

  • Omnichannel Support: Customers can reach you through their preferred channels, whether it's email, chat, phone, or social media. This ensures you meet your customers where they are, providing a consistent experience across the board.
  • Self-Service Options: With a robust knowledge base, your customers can find answers to common questions on their own, reducing the load on your support team and improving response times.
  • Automation and AI: Zendesk's AI capabilities can automate routine tasks, like sorting and routing tickets, allowing your team to focus on more complex issues that require a human touch.

For example, imagine a customer reaching out via chat with a query about shipping times. With Zendesk, your team can swiftly access the customer's order details and provide an accurate answer, all while maintaining a friendly and professional tone. This leads to quicker resolutions and happier customers.

2. Gorgias: Tailored for Ecommerce

Gorgias is another powerhouse in the realm of customer support, specifically designed for ecommerce businesses. It's like having a dedicated concierge for your store, helping you deliver personalized customer service at scale.

Key features of Gorgias include:

  • Shopify Integration: Gorgias integrates seamlessly with Shopify, pulling in customer data, order details, and more, directly into your support dashboard. This gives your team the context they need to deliver personalized responses effortlessly.
  • Automation: Automate repetitive tasks, like answering common questions about order status or refunds, freeing up your team's time for more critical interactions.
  • Social Media Management: Manage customer interactions across social media platforms from a single dashboard, ensuring you don't miss any messages or comments.

Take, for instance, a scenario where a customer tweets about a delayed shipment. With Gorgias, your team can quickly access the customer's order information and respond directly from the platform, turning a potentially negative experience into a positive one.

3. Freshdesk: A Fresh Take on Customer Support

Freshdesk offers a refreshing approach to customer support, combining simplicity with powerful features. It's ideal for businesses looking to streamline their support operations without getting bogged down by complexity.

Why Freshdesk stands out:

  • Multichannel Support: Handle customer queries from email, chat, phone, and social media in one place, ensuring no message slips through the cracks.
  • Collaboration Tools: Freshdesk's team collaboration features enable your support agents to work together seamlessly, sharing insights and solutions for complex issues.
  • Customization: Tailor Freshdesk to match your brand's identity with customizable support portals, making your customer interactions feel consistent and on-brand.

Consider this: A customer emails with a technical question about a product. With Freshdesk, your support agent can collaborate with a technical team member in real time to provide a detailed, accurate response, all within the same platform.

4. Intercom: Bridging the Gap Between Sales and Support

Intercom is a versatile customer messaging platform that bridges the gap between sales and support, helping you build stronger customer relationships. It's like having a personal assistant that ensures your customers get the information they need, when they need it.

Here's what makes Intercom a valuable tool:

  • Live Chat: Engage with customers in real-time through live chat, providing instant assistance and reducing response times significantly.
  • Targeted Messaging: Send targeted messages to specific customer segments, offering tailored promotions or updates based on their behavior and preferences.
  • Automated Workflows: Automate workflows to route inquiries to the right team members, ensuring customers receive timely and accurate responses.

Imagine a customer browsing your website and having a question about a product feature. With Intercom's live chat, your team can engage with the customer instantly, providing the information they need to make a purchase decision on the spot.

5. LiveAgent: Real-Time Support with a Personal Touch

LiveAgent is all about providing real-time support with a personal touch. It's designed to make your customers feel valued and heard, ensuring they walk away from every interaction satisfied.

Features that make LiveAgent stand out:

  • Real-Time Chat: Engage with customers through live chat, offering immediate assistance and reducing the need for back-and-forth emails.
  • Call Center Integration: Integrate your call center with LiveAgent, allowing customers to reach you via phone for more complex inquiries.
  • Social Media Integration: Manage social media interactions directly from LiveAgent, ensuring your brand maintains a consistent voice across all channels.

Consider a situation where a customer has a question about your returns policy. With LiveAgent's real-time chat, your support agent can provide a detailed response and even initiate a return process if needed, all within the same chat session.

6. HubSpot Service Hub: Beyond Just Support

HubSpot Service Hub offers a comprehensive suite of tools that go beyond traditional support, helping you create a holistic customer service strategy. It's like having a full-service toolbox at your disposal, ready to tackle any customer interaction.

Key capabilities of HubSpot Service Hub:

  • Ticketing System: Manage customer inquiries efficiently with a robust ticketing system that ensures no request goes unanswered.
  • Knowledge Base: Empower customers to find answers on their own with a well-organized knowledge base, reducing the need for direct support.
  • Feedback Collection: Gather valuable customer feedback to identify areas for improvement and ensure your service aligns with customer expectations.

For example, your team can use the ticketing system to track a customer's issue from start to finish, ensuring a seamless resolution process. Plus, with feedback collection, you can gather insights to refine your customer service approach continuously.

7. Drift: Conversational Marketing Meets Customer Support

Drift is where conversational marketing meets customer support, helping you engage with customers in meaningful ways. It's like having a friendly chatbot that not only answers questions but also drives sales.

Why Drift is a game-changer:

  • Conversational AI: Use AI-powered chatbots to engage with customers 24/7, answering common questions and guiding them through their buying journey.
  • Personalized Interactions: Personalize interactions based on customer data, providing tailored recommendations and offers that resonate with each individual.
  • Lead Generation: Capture leads directly through chat, turning inquiries into potential sales opportunities.

Picture a customer visiting your website late at night with a question about a product. Drift's AI chatbot can provide an instant response, collect the customer's contact details, and even schedule a follow-up call with a sales representative.

8. Help Scout: Delivering Support with a Human Touch

Help Scout is all about delivering support with a human touch, ensuring your customers feel valued and understood. It's like having a team of empathetic support agents ready to assist at a moment's notice.

What makes Help Scout unique:

  • Email Management: Centralize all customer emails in one platform, allowing your team to respond quickly and efficiently.
  • Customer Profiles: Access detailed customer profiles to provide personalized responses that address specific needs and preferences.
  • Collaboration Tools: Enable team collaboration, ensuring complex issues are resolved quickly and effectively.

Imagine a customer reaching out with a question about a recent order. With Help Scout, your team can access the customer's profile, review their order history, and provide a response that feels personal and tailored to their needs.

9. Fullcourt: Simplifying Ecommerce Helpdesk

Last but certainly not least, Fullcourt is a simple, easy-to-use ecommerce helpdesk designed specifically for fast-growing Shopify brands. It's like having a streamlined command center that combines all the essential CX tools you need into one intuitive platform.

Fullcourt's standout features include:

  • Shared Team Inbox: Manage all customer communications from a single inbox, ensuring your team can collaborate seamlessly and respond promptly.
  • Self-Service Live Chat Portal: Offer customers a self-service option through a live chat portal, reducing the need for direct support.
  • Knowledge Base: Create a comprehensive knowledge base that empowers customers to find answers to common questions on their own.
  • AI Customer Support Assistant: Leverage AI to automate routine tasks and provide quick, accurate responses to customer inquiries.

For example, a customer might use the live chat portal to ask about product availability. With Fullcourt, your team can provide an instant response, check inventory, and even assist with placing an order, all within the same platform.

10. Kustomer: Building Personalized Customer Relationships

Kustomer is designed to help you build personalized customer relationships by providing a holistic view of each customer interaction. It's like having a comprehensive customer relationship management system that ensures no detail is overlooked.

Features that set Kustomer apart:

  • Unified Customer Timeline: Access a complete timeline of customer interactions, providing context for personalized responses and proactive support.
  • Intelligent Automation: Automate repetitive tasks and workflows, freeing up your team to focus on more complex customer needs.
  • Self-Service Options: Offer customers self-service options through a customizable help center, reducing the need for direct support.

Picture a customer reaching out with a question about a previous purchase. With Kustomer's unified timeline, your team can quickly review past interactions, understand the customer's history, and provide a response that feels personal and informed.

Final Thoughts

exceptional customer experience is the secret sauce that sets successful brands apart from the rest. By leveraging the right customer experience tools, you can streamline operations, improve customer satisfaction, and ultimately drive brand loyalty.

Fullcourt is designed to help fast-growing Shopify brands simplify their customer support processes. By combining essential CX tools into one intuitive platform, Fullcourt makes it easier than ever to manage customer communications, automate routine tasks, and provide personalized support. Whether you're looking to enhance your current strategies or build a foundation for future growth, Fullcourt can help you achieve your customer experience goals more effectively.

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  3. Implement clear VR/AR interaction principles. Apple called it Spatial Computing, but it needs to be said that, in general, they are reinventing the Metaverse. For the last couple of years, everyone has been talking about the Metaverse, but no one has found an entry. To turn a toy room into the next-gen digital reality, the Apple team built the future vision of clear principles of interaction and functioning of the spatial interface, designed to achieve what other pioneers of VR/AR technology could not.

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