Engaging with customers in real-time has become a cornerstone of building a successful ecommerce brand. As a founder or a customer experience leader, you know that every interaction counts. Online chat support isn't just about resolving issues—it's about creating meaningful connections that can turn a one-time buyer into a loyal customer.
In this article, we'll look at ten of the best tools for online chat support that can help you boost customer satisfaction. Each tool offers unique features and benefits, making them ideal for fast-growing direct-to-consumer brands like yours. Let's explore how these tools can enhance your customer experience strategy and drive your brand's growth.
1. LiveChat: Instant Connection with Customers
LiveChat is a popular choice among ecommerce brands for its ease of use and robust features. It's designed to help you engage with customers instantly, offering a quick way to resolve queries and provide support. But what really sets LiveChat apart?
The tool allows for seamless integration with various platforms like Shopify, which is a huge plus for DTC brands. You can customize chat widgets to match your brand's aesthetic, making the chat experience feel like a natural extension of your site.
Here’s how you can make the most of LiveChat:
- Proactive Chat Invitations: Set up triggers to automatically invite visitors to chat based on their behavior on your site. For instance, if a customer is lingering on a product page, an invitation could pop up asking if they need assistance.
- Chat Routing: Direct inquiries to the right team members or departments to ensure quick and accurate responses.
- Analytics and Reporting: Use built-in analytics to understand chat performance and customer satisfaction levels, helping you refine your strategies.
By leveraging these features, you can not only improve response times but also enhance the overall customer experience, encouraging repeat purchases and fostering loyalty.
2. Zendesk Chat: A Comprehensive Support Solution
Zendesk Chat is another powerful tool for online chat support, particularly renowned for its comprehensive suite of features. Whether you're handling hundreds of queries a day or just starting, Zendesk Chat can scale with your business.
Why should you consider Zendesk Chat for your brand?
- Automated Triggers: Like LiveChat, Zendesk offers proactive chat features. Set triggers to engage customers before they even ask for help, reducing wait times and improving satisfaction.
- AI-Powered Chatbots: Use chatbots to handle common inquiries, providing instant answers and freeing up your team to focus on more complex issues.
- Integrated Support: Combine chat with Zendesk's ticketing system for a seamless support experience. This integration allows for easy escalation of chats to tickets when necessary.
Zendesk Chat's ability to integrate seamlessly with other Zendesk products makes it a holistic solution for brands looking to streamline their support operations.
3. Intercom: Personalized Customer Interactions
Intercom is more than just a chat tool—it's a customer messaging platform that helps you build relationships. Intercom stands out for its focus on personalized communication, which is crucial in the DTC space.
Here's what Intercom brings to the table:
- Custom Bots: Create custom chatbots that guide users through common questions and tasks, ensuring they get the help they need quickly.
- Targeted Messaging: Send targeted messages based on user behavior or characteristics, allowing you to provide personalized support and product recommendations.
- Rich Customer Data: Access detailed user profiles to understand customer needs and tailor interactions accordingly.
With Intercom, you're not just resolving issues—you're building a rapport with your customers, which can lead to increased brand loyalty and customer lifetime value.
4. Tidio: A Budget-Friendly Option for Small Brands
Tidio is an excellent choice for small to medium-sized ecommerce brands looking for a cost-effective chat support solution. Despite its affordability, Tidio doesn’t skimp on features.
Why might Tidio be the right fit for your brand?
- Multichannel Support: Engage with customers across multiple platforms, including email, chat, and social media, all from one interface.
- Automated Responses: Use automation to handle frequently asked questions, ensuring quick resolutions without human intervention.
- Customizable Widgets: Tailor your chat widgets to fit your brand's style and voice, maintaining a consistent brand image.
Tidio's user-friendly interface means you can get up and running in no time, making it a great option for startups or brands with limited resources but big ambitions.
5. Drift: Aligning Sales and Support
Drift is a conversational marketing platform that merges sales and support, making it ideal for ecommerce brands looking to boost their sales through personalized customer interactions.
What makes Drift a strong choice for your brand?
- Conversational Marketing: Use chat to not only provide support but also drive sales by engaging potential customers with personalized messages.
- Account-Based Marketing (ABM): Target high-value customers with tailored interactions, improving conversion rates and customer satisfaction.
- Integrated Video Chat: Offer video chat support for a more personal touch, helping you build stronger relationships with your customers.
By integrating sales and support, Drift helps you turn customer interactions into sales opportunities, providing a seamless experience that meets both customer service and business goals.
6. Olark: Simple, Effective, and Easy to Implement
Olark is known for its simplicity and effectiveness, making it a favorite among small to medium-sized brands. If you're looking for a straightforward chat solution, Olark might be just what you need.
Here’s why Olark could be a game-changer for your CX:
- Real-time Reporting: Access detailed reports on chat volumes, customer satisfaction, and team performance, helping you make data-driven decisions.
- Customizable Design: Modify chatbox colors, positions, and greetings to align with your brand identity.
- Integrations: Connect Olark with CRM systems, email marketing tools, and other platforms to enhance your workflow and customer data management.
Olark’s ease of setup and use means you can quickly implement it and start seeing benefits in no time, making it a practical choice for growing brands.
7. Freshchat: Engage and Retain Customers
Freshchat is part of the Freshworks suite, offering a modern messaging experience that helps you engage and retain customers. It’s designed for teams that need a collaborative and flexible solution.
Here’s what Freshchat offers:
- Team Inbox: Collaborate with your team on customer queries, ensuring no message goes unanswered.
- Smart AI Chatbots: Implement AI chatbots to handle routine inquiries, freeing up your team for more complex issues.
- Customer Journey Mapping: Track customer interactions across touchpoints to better understand and improve their experience.
Freshchat’s focus on collaboration and customer journey insights makes it a robust tool for brands looking to enhance their support efforts and build lasting relationships with customers.
8. Crisp: A Unified Messaging Platform
Crisp is a unified messaging platform that brings together chat, email, and social media conversations in one place. It's ideal for brands looking to streamline their communication channels.
Why consider Crisp for your ecommerce brand?
- Multichannel Inbox: Manage all customer interactions from one inbox, providing a seamless experience for both your team and your customers.
- Knowledge Base Integration: Provide instant answers to common questions by integrating a knowledge base with your chat support.
- Real-time Notifications: Get notified of customer messages in real-time, ensuring quick responses and improved satisfaction.
By unifying your communication channels, Crisp simplifies the support process, enabling your team to provide faster and more efficient service.
9. Chatra: Bridging the Gap Between Chat and Email
Chatra offers a unique blend of live chat and email capabilities, making it an excellent choice for brands that handle a high volume of inquiries across different platforms.
Here’s what Chatra brings to the table:
- Offline Messaging: Capture messages when you're not online, turning them into email inquiries so you can follow up later.
- Typing Insights: See what customers are typing before they hit send, allowing you to anticipate needs and respond faster.
- Group Chats: Engage multiple team members in a single chat to collaborate on complex issues, providing a comprehensive response.
Chatra’s ability to bridge chat and email support ensures no customer inquiry is left unresolved, improving your overall support efficiency.
10. Fullcourt: Simplifying Ecommerce Support
Fullcourt is designed specifically for fast-growing Shopify brands, offering a lightweight, affordable alternative to more complex helpdesks. It combines essential customer experience tools in one intuitive platform.
Here's why Fullcourt stands out:
- Shared Team Inbox: Manage all customer communications in one place, ensuring nothing slips through the cracks.
- Self-Service Live Chat Portal: Enable customers to find answers on their own, reducing the burden on your support team.
- AI Customer Support Assistant: Use AI to handle routine inquiries, improving response times and allowing your team to focus on more important tasks.
The features offered by Fullcourt make it an ideal choice for brands looking to streamline their support operations and enhance customer satisfaction.
Final Thoughts
Choosing the right online chat support tool can greatly impact your brand's customer experience. Whether you're a small startup or a well-established brand, there's a tool on this list that can fit your needs and help you build stronger relationships with your customers.
For those looking to simplify their support operations while maintaining high levels of customer satisfaction, consider Fullcourt. Designed for fast-growing Shopify brands, it offers a shared team inbox, self-service live chat portal, knowledge base, and AI customer support assistant—all in one intuitive platform. By choosing Fullcourt, you can ensure your brand provides exceptional customer service without the complexity or cost of larger helpdesks.